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A. O. Smith Wins Brand Leader Awards
Ashland City, TN (Wednesday, 06 April 2011)
A. O. Smith (www.hotwater.com), the leading manufacturer and marketer of residential and commercial water heaters, has earned three Brand Leader Awards in Builder Magazine’s 2011 Brand Use Study. The annual study is the only third-party research performed in the new construction arena.
The survey looked at four brand areas—brand familiarity, brands used by construction or contractor firms in the past two years, brands used most, and brand quality—and evaluated manufacturers accordingly. A. O. Smith was among the top four brands in all categories, while ranking first in the brand familiarity, the brand used by firms in the past two years, and the brand used most categories.
The study, sponsored by Hanley Wood, publisher of Builder Magazine, was conducted by Readex Research. Data were collected via a mail survey sent to 10,800 recipients with a 32 percent response rate. The study also collected data on builders’ interest in "environmentally friendly" products. When builders were asked their reasoning behind trying new products, 51 percent listed "green" features as a contributing factor. Moreover, those surveyed listed water heaters as the second most important product to offer "green" features.
"It’s encouraging to see builders’ growing interest in energy efficient products that can help save money while having a positive impact on the environment," said David Chisolm, A. O. Smith brand manager. "This year, A. O. Smith launched a mobile marketing tour bringing our portfolio of new high-efficiency products directly to our customers. This traveling showroom will help educate our customers on the range of high efficiency products now available and the benefit that they now offer not only in energy efficiency but also in overall performance."
To learn more about the A. O. Smith Mobile Marketing Tour, visit www.hotwater.com/MMV.
About A. O. Smith:
Headquartered in Ashland City, Tenn., A. O. Smith Water Products Company is a leading manufacturer and marketer of residential and commercial water heaters and hydronic boilers. A. O. Smith offers contractors an additional competitive advantage in that the company designs, builds, distributes and field supports the world’s broadest and deepest line of residential and commercial water heaters, as well as commercial boilers. This single-source concept simplifies ordering, installation and service and is backed by more than 70 years of research and innovation. For additional information, visit www.hotwater.com.
A. O. Smith Wins Brand Leader Awards (PDF)
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