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A. O. Smith Play With a Pro Golf Promotion Scores Big Hit
Ashland City, TN (Wednesday, 12 November 2008)
Concluding its Play With A Pro sales incentive program, A. O. Smith treated members of its top-earning sales team with a round of golf at the prestigious Yacht Club Villa’s Dye Course in Myrtle Beach, S.C., with Tommy Gainey, a PGA Tour rookie and former employee at A.O. Smith’s McBee, S.C., water heater plant.
Contest winners Andrew Sharpe, Martin Sharpe and Howard Boykin of Woolf Harris enjoyed a two-night stay at Barefoot Resort, dinner with Gainey at Greg Norman’s Australian Grille and a trip to the House of Blues®.
“Play With A Pro really fired up our sales teams and was a great success,” said David Chisolm, A. O. Smith brand manager. “We value the incredible work that our representatives contribute year after year and will continue to develop unique ways to inspire and reward their dedicated efforts.”
Utilizing its PGA sponsorship of Gainey, A. O. Smith’s Play With A Pro was a fourmonth sales incentive program focusing on increased product awareness and improved product mix. Targeted to all sales representatives, Play With A Pro encouraged reps to conduct training with specifying engineers and contractors in order to boost sales. The team who achieved the highest results selected three members to receive the grand prize. Custom A. O. Smith golf clubs and Visa® gift cards were awarded to the second and third place teams.
Gainey, a self-taught golfer from small-town Bishopville, S.C., first stole America’s heart as the winner of Golf Channel’s reality series Big Break VII: The Reunion at Reunion. After hewalked away with the trophy, Gainey entered the PGA’s Q-School and earned his tour card. He made the cut in his first PGA tournament appearance at the Sony Open in Honolulu, Hawaii. In 2008, Gainey has played in 18 PGA tournaments and six Nationwide tournaments, and he has been featured in some of the top golf publications.
Tommy Gainey concluded his rookie PGA Tour season with a second place finish in the Children’s Miracle Network Classic, held Nov. 6–9 at Disney World’s Magnolia and Palm Golf Courses in Lake Buena Vista, Fla.
About A. O. Smith:
Headquartered in Ashland City, Tenn., A. O. Smith Water Products Company is a leading manufacturer and marketer of residential and commercial water heaters and hydronic boilers. A. O. Smith offers contractors an additional competitive advantage in that the company designs, builds, distributes and field supports the world’s broadest and deepest line of residential and commercial water heaters, as well as commercial boilers. This single-source concept simplifies ordering, installation and service and is backed by more than 70 years of research and innovation. For more information, visit www.hotwater.com.
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