IMAP Policy & Products
Internet Minimum Advertised Price Policy (IMAP)
A. O. Smith is committed to providing innovative water heating solutions, which it believes is a key to its success as a leading water heater brand and to the success of its distribution partners (each a “A. O. Smith Reseller"). Consistent with that commitment, A. O. Smith designs and sells high quality products that incorporate unique and innovative technologies, and provides a level of service for these products that we believe is unparalleled. We believe that certain advertising practices diminish the quality and brand promise of our products, and undermine our strategy to invest in the innovation and service that set our products apart. We also strive to encourage our A. O. Smith Resellers to invest in the people and facilities needed to suitably market our products, provide desired customer services, and educate builders, contractors and homeowners about the advantages and installation parameters for our products.
We have accordingly adopted this Internet Minimum Advertised Price (“IMAP") Policy unilaterally to further our independent business strategy for the A.O. Smith brand.
No A. O. Smith employee or representative is authorized to modify, change, or interpret this Policy for any particular A.O. Smith Reseller. Any questions regarding our IMAP Policy should be directed to the following email address: firstname.lastname@example.org
Tankless (EFFECTIVE May 1, 2022)
|ATI 540HX3-N||Condensing Ultra-Low NOx Indoor 199,000 BTU Natural Gas||$1,558|
|ATO 540HX3-N||Condensing Ultra-Low NOx Outdoor 199,000 BTU Natural Gas||$1,558|
|ATI 540HX3-P||Condensing Ultra-Low NOx Indoor 199,000 BTU Liquid Propane||$1,588|
|ATO 540HX3-P||Condensing Ultra-Low NOx Outdoor 199,000 BTU Liquid Propane||$1,588|
|ATI 340HX3-N||Condensing Ultra-Low NOx Indoor 180,000 BTU Natural Gas||$1,421|
|ATO 340HX3-N||Condensing Ultra-Low NOx Outdoor 180,000 BTU Natural Gas||$1,421|
|ATI 340HX3-P||Condensing Ultra-Low NOx Indoor 180,000 BTU Liquid Propane||$1,421|
|ATO 340HX3-P||Condensing Ultra-Low NOx Outdoor 180,000 BTU Liquid Propane||$1,421|
|ATI 240HX3-N||Condensing Ultra-Low NOx Indoor 160,000 BTU Natural Gas||$1,295|
|ATO 240HX3-N||Condensing Ultra-Low NOx Outdoor 160,000 BTU Natural Gas||$1,295|
|ATI 240HX3-P||Condensing Ultra-Low NOx Indoor 160,000 BTU Liquid Propane||$1,295|
|ATO 240HX3-P||Condensing Ultra-Low NOx Outdoor 160,000 BTU Liquid Propane||$1,295|
Commercial Gas Tank (EFFECTIVE November 22, 2021)
|BT-80||Standard Commercial Gas Water Heater||$3,352|
|BT-100||Standard Commercial Gas Water Heater||$4,153|
|BTR-120||Standard Commercial Gas Water Heater||$6,552|
|BTR-180||Standard Commercial Gas Water Heater||$8,586|
|BTR-197||Standard Commercial Gas Water Heater||$8,734|
|BTR-199||Standard Commercial Gas Water Heater||$8,548|
|BTR-200||Standard Commercial Gas Water Heater||$8,773|
|BTR-275||Standard Commercial Gas Water Heater||$10,096|
|BTR-250A||Standard Commercial Gas Water Heater||$11,870|
|BTR-305||Standard Commercial Gas Water Heater||$10,149|
|BTR-305A||Standard Commercial Gas Water Heater||$12,195|
|BTR-365A||Standard Commercial Gas Water Heater||$11,389|
|BTR-400||Standard Commercial Gas Water Heater||$14,230|
|BTR-400A||Standard Commercial Gas Water Heater||$16,218|
|BTR-500||Standard Commercial Gas Water Heater||$16,033|
|BTR-500A||Standard Commercial Gas Water Heater||$17,558|
|BTH-120||High Efficiency Commercial Gas Water Heater||$7,325|
|BTH-150||High Efficiency Commercial Gas Water Heater||$9,966|
|BTH-199||High Efficiency Commercial Gas Water Heater||$9,985|
|BTH-250||High Efficiency Commercial Gas Water Heater||$12,037|
|BTH-250A||High Efficiency Commercial Gas Water Heater||$13,528|
|BTH-300||High Efficiency Commercial Gas Water Heater||$12,872|
|BTH-300A||High Efficiency Commercial Gas Water Heater||$14,886|
|BTH-400||High Efficiency Commercial Gas Water Heater||$14,109|
|BTH-400A||High Efficiency Commercial Gas Water Heater||$16,304|
|BTH-500||High Efficiency Commercial Gas Water Heater||$16,277|
|BTH-500A||High Efficiency Commercial Gas Water Heater||$17,895|
|* Add $40 for Liquid Propane|
- A.O. Smith Resellers shall not advertise A.O. Smith products subject to this IMAP Policy in any electronic or online medium (including, without limitation, retailer or other websites, auction websites, shopping engines, online marketplaces, internet resale sites, social networks, banner ads, broadcast emails, or other broadly disseminated electronic media) at a Net Advertised Price lower than the Minimum Advertised Price for that particular product.
- The A. O. Smith products to which the IMAP Policy applies can be found here: www.hotwater.com/imap/products
- For purposes of this Policy, a “Net Advertised Price" is the net price advertised that results from the application of any coupons, giveaways, rebates or other consideration with the offered transaction, unless sponsored by us. Any taxes that a customer pays on the product are also excluded from Net Advertised Price.
- This IMAP Policy only applies to advertised prices. The Policy does not apply to the price at which products are actually sold. Each A. O. Smith Reseller is free to sell products at any price that they choose.
- This IMAP policy does not apply to prices found on web pages representing the point of sale, including shopping carts.
- For online advertising, on the product detail page, an A. O. Smith Reseller may advertise the price of the product in one of the following ways:
- Advertising the product at a price equal to or higher than the listed IMAP;
- Stating that customers may contact the Reseller directly to learn the actual resale price, such as “call for price" or “email for price." Responses must be individualized and not auto-generated or automated; or
- Stating that customers may “add to shopping cart for price."
- A. O. Smith Resellers may not modify product names, descriptions or SKU numbers on product detail pages and other marketing materials, such as by omitting information or punctuation, or take any other actions in an attempt to obscure or conceal violations of the IMAP Policy.
- A. O. Smith Resellers who chose to resell products covered by this IMAP Policy to a separate online reseller are responsible for ensuring that reseller’s compliance with this Policy.
- A. O. Smith Resellers who resell to a separate online reseller rather than selling online themselves must report such sales to us on a monthly basis by providing the following information:
- Customer name
- Product model number
- Product serial number
If an A. O. Smith Reseller is found to have violated this Policy or has sold product to another online reseller who has violated this Policy, the following consequences shall apply: For each of the first two violations, Reseller has 5 business days to comply.
- First Violation. Written warning (which may be transmitted via email).
- Second Violation. A 30 day hold will be placed on orders of product that is subject of the violation.
- Third Violation.The product that is the subject of the third violation will not be available for purchase until the A.O. Smith Reseller has demonstrated compliance with this Policy for a period of 3 months.
We alone will implement, interpret and enforce this Policy in our sole discretion and independent judgment. We do not expect and will not accept any assistance from or agreement with our customers about this Policy or its implementation, interpretation or enforcement.
A. O. Smith will monitor and randomly sample advertising, and may retain a third party to assist in those efforts.
While we intend to administer the IMAP Policy in an evenhanded and consistent manner, our failure to detect a violation or enforce the Policy against a noncompliant Reseller does not waive our rights against that Reseller, or any other Reseller for a similar violation.
- We reserve the right at any time to modify the list of products that are subject to the IMAP Policy applies, and will update the IMAP list www.hotwater.com/imap when changes are made. Each A. O. Smith Reseller is responsible for checking the list www.hotwater.com/imap regularly and knowing what products are covered by this IMAP Policy.
- We reserve the right to amend or discontinue this Policy, at any time and in our sole discretion, and we will notify you of any amendment or discontinuation.
If you have any questions, please direct them to: email@example.com
Why A. O. Smith?
A. O. Smith is a leading manufacturer of both residential and commercial water heating technologies, including the #1 most specified commercial water heater.
For more than 145 years, we’ve developed state-of-the art products that push new boundaries and improve the lives of our customers.
We combine cutting-edge technology with committed people who take pride in providing the very best support for our customers.
Our products are put through rigorous quality and endurance testing so now matter where hot water is needed, A. O. Smith can provide a solution you can count on.