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    A. O. Smith To Be Featured In BUILDER Concept Home 2012

    Ashland City, TN (Wednesday, 18 January 2012)

    A. O. Smith ( announces that its Voltex® Hybrid Electric Heat Pump, Vertex™ Power Direct Vent Gas, and tankless water heaters will be featured in the 14th annual BUILDER Concept Home series debuting in February at the 2012 International BUILDERs’ Show (IBS) in Orlando, Fla. 

    Each water heater will be featured in a different home, built specifically to cater to the lifestyle needs of Gen X, Gen Y and Gen B (Baby Boomer) demographics. 

    Set side-by-side on a cul-de-sac, the trio of homes will be available for free guided tours to IBS attendees, Feb. 8-11, and will serve as model homes for a 1,900-unit section of the Eagle Creek community near Orlando’s Lake Nona. As an added feature, the Gen B home is rendered as a comprehensive, photo-realistic virtual tour within the project. Guests are encouraged to register for the virtual tour at

    The project represents a significant and market-driven shift for residential development in the current economy. “To be economically and socially viable, new master plan communities have to appeal to a broad spectrum of potential buyers with homes that take into account different lifestyle needs,” says Boyce Thompson, BUILDER magazine’s editorial director. “Homes must also be flexible enough to adapt as household circumstances change.” 

    The BUILDER Concept Homes also showcase important shifts in development and home-design strategies, including the product applications that make the project successful. The advanced A. O. Smith technology within the homes includes: 

    Gen X: The revolutionary A. O. Smith high efficiency Vertex™ Power Direct Vent water heater combines an advanced internal heat exchanger with 100,000 BTU input, resulting in a state-ofthe- art product with a money-saving 96 percent thermal efficiency. 

    Gen Y: The latest advancement in electric water heating, the Voltex® Hybrid Electric Heat Pump water heater operates by pulling heat from the surrounding air; the ENERGY STAR® qualified heater operates in its most efficient mode, with an Energy Factor of 2.3. 

    Gen B: The A. O. Smith condensing tankless water heating technology offers the peak in performance and efficiency in the tankless category. With improved flow rates for increased water delivery, optional remote temperature controllers and a full line of accessories, it is ENERGY STAR® qualified and comes with a 12-year warranty. 

    “We at A. O. Smith are proud to be a part of the BUILDER Concept Home series,” said David Chisolm, marketing director for A. O. Smith. “It clearly demonstrates the wide range of water heating products that are now available. We understand that homeowners have growing demands for innovative, energy-efficient products, and our company has met these needs by offering solutions for every type of home.” 

    BUILDER commissioned a prestigious project team for the 2012 Concept Home. The BUILDER, Centerline Homes, is the largest private BUILDER in Southern Florida. Woodley Architectural Group, Inc., of Littleton, Colo., designed the Gen Y and Gen B homes, while Canin Associates of Orlando designed the Gen X home and provided the landscape plan for the project. Kay Green Design, Inc., also based in Orlando, will be responsible for the interior design and merchandising of all three homes. Emerson International, Inc. is the development partner. 

    About A. O. Smith: 

    With division headquarters in Ashland City, Tenn., A. O. Smith is a leading manufacturer and marketer of residential and commercial water heaters and boilers. A. O. Smith offers contractors an additional competitive advantage in that the company designs, builds, distributes and field supports the world’s broadest and deepest line of residential and commercial water heaters, as well as commercial boilers. This single-source concept simplifies ordering, installation and service and is backed by more than 70 years of research and innovation. For more information, visit

    About BUILDER

    Published by Hanley Wood, BUILDER is the leading brand in residential construction and serves as the magazine of the National Association of Home BUILDERs (NAHB). For more than three decades, BUILDER has provided essential news, information and resources about products, technologies, trends, regulatory requirements and best practices to help home building professionals navigate challenges for success. With an integrated media platform encompassing print, online and in-person, BUILDER is a trusted source for top BUILDERs, architects and other industry professionals across the country. 

    About Hanley Wood: 

    Hanley Wood is a leading business-to-business media company focused on the residential, commercial construction and design industries. Its diverse portfolio includes magazines, websites, e-newsletters, exhibitions and conferences, custom marketing and data services. Hanley Wood is comprised of four operating platforms: Media, which publishes more than 20 magazines, including BUILDER magazine, along with related websites, e-newsletters, and conferences; Exhibitions, which produces marquee events that bring residential and commercial construction professionals face-to-face with manufacturers, suppliers, distributors, and service providers; Market Intelligence, which collects and aggregates proprietary data sets that capture hundreds of pieces of profile and material information about housing developments in more than 750 housing markets; and Marketing, which plans, creates, and executes strategic and integrated marketing solutions for its clients.

    A. O. Smith To Be Featured In BUILDER Concept Home 2012 (PDF)

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