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A. O. Smith Wins Three Brand Leader Awards
Ashland City, TN (Tuesday, 31 January 2012)
Leading residential and commercial water heater manufacturer A. O. Smith (www.hotwater.com) has been honored with three Brand Leader Awards in BUILDER magazine’s 2012 Brand Use Study.
The annual survey evaluated manufacturers based on four qualifications—brand familiarity, brands used in the past two years, brands used most, and brand quality. A. O. Smith was among the top two water heater manufacturers in every category, placing first in the brand quality, brands used most, and brands used in the past two years categories.
This is A. O. Smith’s second consecutive year to earn three of the four possible awards.
“We’re proud to see A. O. Smith’s continued success in BUILDER magazine’s Brand Use Study,” said David Chisolm, director of marketing for A. O. Smith. “It’s a real testament to A. O. Smith’s commitment to leading the water heater category and providing high quality solutions for our customers.”
The study, sponsored by BUILDER magazine publisher Hanley Wood, was conducted by Readex Research. Data was collected via a mail survey sent to 10,800 BUILDER subscribers classified as a “builder, builder-developer or general contractor” during August and September 2011. The survey returned with a 29 percent response rate.
About A. O. Smith:
With division headquarters in Ashland City, Tenn., A. O. Smith is a leading manufacturer and marketer of residential and commercial water heaters and hydronic boilers. A. O. Smith offers contractors an additional competitive advantage in that the company designs, builds, distributes and field supports the world’s broadest and deepest line of residential and commercial water heaters, as well as commercial boilers. This single-source concept simplifies ordering, installation and service and is backed by more than 70 years of research and innovation. For additional information, visit www.hotwater.com.
A. O. Smith Wins Three Brand Leader Awards (PDF)
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