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A. O. Smith Signs License Agreement With 'Living With Ed'
Ashland City, TN (Thursday, 26 July 2007)
A. O. Smith Water Products Company has signed a long-term exclusive brand license / endorsement agreement with the producers of the hit TV series Living With Ed and it’s co-star Ed Begley Jr. Under terms of the agreement, A. O. Smith will use the trademark of the show and the endorsement of Begley to market its Vertex ™ line of residential gas water heaters throughout the United States.
Vertex is a 76,000 BTU power-vent residential gas water heater that features 90 percent thermal efficiency. It combines higher input with more efficient combustion to produce much more hot water with lower operating costs.
Vertex was developed by A. O. Smith in partnership with one of the nation's leading design engineering firms as part of a U.S. Department of Energy (DOE) program. The 90 percent efficient Vertex will deliver significant savings on operating costs compared to "standard" 78 percent efficient water heaters. And with an estimated 127- gallon first hour delivery and 93 GPH recovery, the hot water capability of Vertex rivals that of a conventional 75-gallon tank-type unit.
The Vertex out-performs traditional water heaters in high-volume applications such as large homes with multiple showers, spas, dishwashers, and other hot water appliances by offering a continuous flow of more than three gallons per minute at 45ºF temperature rise.
“A. O. Smith is honored to be working with such a celebrated individual, environmentalist and actor,” said Ajita Rajendra president, A. O. Smith Water Products. “Ed Begley Jr. is known for his efforts in putting our Earth first, and we feel he is the perfect person to tell consumers that the A. O. Smith Vertex is their green water heater option.”
“I began my journey on sustainable living back in 1970 and am so excited to have this opportunity to educate others on how they can make simple lifestyle changes and live green,” said Begley. “A. O. Smith and their Vertex help us tell the green story by giving consumers an efficient and green option when choosing a water heater. We think they will be a great addition to the team and we are ready to get their message out there.”
The marketing relationship will be launched with the creation of a series of print, video and on-line materials featuring Living With Ed branding and Ed Begley Jr. endorsements. In addition, Begley will make appearances at upcoming media events.
One of the first programs to debut in the growing “green” TV genre, the vanguard series returns bigger, better and greener than ever with 13 new episodes that will find Begley and wife, Rachelle Carson, dispensing more tips and practical ideas on how anyone can lead a greener lifestyle. In a special new twist this season, Begley ventures out beyond his own green acres to give viewers a peek inside the homes and properties of other Hollywood personalities who are either looking for advice from Begley or eager to share the innovative ways they are working toward environmentally conscious living. Living With Ed will premiere on HGTV in its regular weekly prime time slot on Monday, Aug. 27, at 10:30 p.m. ET/PT.
About A. O. Smith:
Headquartered in Ashland City, Tenn., A. O. Smith Water Products Company is a leading manufacturer and marketer of residential and commercial water heaters and hydronic boilers. A. O. Smith offers contractors an additional competitive advantage in that the company designs, builds, distributes and field supports the world’s broadest and deepest line of residential and commercial water heaters, as well as commercial boilers. This single-source concept simplifies ordering, installation and service and is backed by more than 70 years of research and innovation. For more information, visit www.hotwater.com.
A. O. Smith Signs License Agreement With 'Living With Ed' (PDF)
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